Independent Schools Marketing “Dedicated Marketing Solutions
for Independent Schools” Independent Schools Marketing, Peterborough Cambridgeshire, Web and Multimedia, Graphic Design and Marketing Strategic Consultation, Print and Fulfilment Services
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Independent Schools Marketing has been entrusted to research many aspects of school marketing to ensure that schools meet their commercial objectives.
 
Perhaps you could benefit from understanding how your school presents itself to prospective parents through a "mystery shopper" experience. Maybe you want to hold a focus group of parents to discuss a specific issue or conduct a parental satisfaction survey.
 
Alternatively you might be considering an examination of how your competitors are marketing themselves or looking at the potential to begin a fundraising programme at your school. Our research can identify areas for improvement, helping you gain market share and increase pupil recruitment and retention.

We’ll get to the heart of your issues, conduct research in complete confidence and present our findings to you, the SMT and your Governing Body. Why not follow the lead of the most successful businesses and ask your customers what they really think of you. Schools who market themselves effectively understand that satisfied parents make the best advocates.
ISM RELATED
Independent Schools Marketing

12 October 2009

SEO Expertise for Independent Schools
In today’s fast-moving markets, savvy Search Engine Optimisation (SEO) is not just an option for Independent Schools – it’s essential.

SEO is the priority given by leading search engines to your website and its content, determining how high it appears on the listings page when searched via, for example, Google.

In the past, school websites were designed largely to look good and function efficiently.  However, nowadays clever schools are copying the best businesses and ensuring that their sites are engineered with image and user experience at the heart but also with excellent SEO built in.

So why does SEO matter so much ?  You may think that current and prospective parents know where to find you using search engines.  This may be true of those who already know your name or what they’re searching for, but what about that audience of prospective parents or other interested searchers who might not yet know you but want to search schools using, for example, a category such as “catholic schools in south west England”.  Without SEO your school simply won’t be found or listed sufficiently highly to be noticed.  It’s vital that you steer as many new hits to your website as possible and SEO is the tool which enables this.

SEO matters more now than ever before, with the competition for pupil recruitment hotting up and parents having more choice and availability of places in independent schools than in recent years it’s vital that your school stands out.

To show you exactly how you can unlock the true potential of your school’s web site, we can conduct a comprehensive SEO analysis that includes:
  • Competitor Analysis – how does your site perform in respect of listings on commonly used search engines, compared to your identified competitor schools?
  • Website Analysis – examine your layout, navigation and features
  • Indexing Analysis – gauge how easily search engines can crawl your site
  • Content Analysis and Page Rank – assess your keywords and long-tail phrases
  • Link Analysis – find out how many sites are linking to you
  • Duplicate Content Check – ensuring your other sites aren’t affecting your ranking
  • Action Points – recommend methods to optimise your site
  • Summary and Proposal – what needs to be done and how we can do it for you



Online strategy   Research   Search Engine Optimisation (SEO)